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'''Lawrence W. Fertig''' (b. 1898 – d. 1986) was an [[United States|American]] advertising executive and a [[libertarian]] journalist and economic commentator.

Fertig wrote columns for the ''[[New York World-Telegram]]'' and the ''[[New York Sun]]''.<ref name="NYT Obit">"Obituary: Lawrence Fertig". ''[[New York Times]]''. 28 October 1986. [http://query.nytimes.com/gst/fullpage.html?res=9A0DE1D7113BF93BA15753C1A960948260]</ref> Fertig also wrote the 1961 [[Regnery Press]] offering, ''Prosperity Through Freedom''. 

He was the founder of Lawrence Fertig & Company, a [[New York]] advertising and marketing firm.<ref name="NYT Obit" /> The [[Hoover Institution]] maintains an archive of Fertig's papers at their [[Stanford, California]] location.<ref>"Preliminary Inventory to the Lawrence Fertig Papers, 1943-1978". ''Online Archive of California''. [http://ark.cdlib.org/ark:/13030/tf1r29n4vs/]</ref>

==Education==
After receiving an undergraduate degree from [[New York University]], Fertig attended [[Columbia University]], where he studied economics. He finished his [[master's degree]] in that subject and intended to continue on with doctoral studies, but was unable to do so due to the advent of the [[Second World War]].<ref name="NR-Obit">[[William F. Buckley, Jr.|Buckley, Jr., William F.]] "Lawrence Fertig, RIP - obituary". ''National Review''. 21 November 1986. [http://www.findarticles.com/p/articles/mi_m1282/is_v38/ai_4551527]</ref>

==Economic commentary==
After attending the 1944 [[United Nations Monetary and Financial Conference|Bretton Woods conference]] on behalf of [[Scripps-Howard]] newspapers, Fertig authored a weekly column on financial matters, something that he would continue until the collapse of the ''[[New York World Journal Tribune]]'' in the late 1960s.<ref name="NR-Obit"/> He was on the board of trustees of the [[Foundation for Economic Education]]'s monthly journal, ''[[The Freeman]]''.<ref>"The Foundation for Economic Education, Trustees and Staff, 1946-1996". ''The Freeman''. May 1996. [http://www.fee.org/publications/the-freeman/article.asp?aid=3573]</ref>

==Association with Ludwig von Mises==
Fertig, who was a member of the NYU board of trustees, was instrumental in supporting his friend [[Ludwig von Mises]]<ref>Moss, Laurence S. "Introduction". ''The Economics of Ludwig von Mises: Toward a Critical Reappraisal''. Sheed and Ward, 1976. [http://www.econlib.org/LIBRARY/NPDBooks/Moss/mslLvM1.html]</ref> when the economist fled Europe to the United States during the rise of the [[Third Reich]],<ref>[[Lew Rockwell|Rockwell, Jr., Llewellyn H.]] "Why Austrian Economics Matters". ''Mises.org''. [http://www.mises.org/etexts/why_ae.pdf]</ref> even going so far as to pay part of Mises' salary himself<ref>[[Gary North|North, Gary]]. "Mises on Money". ''[[LewRockwell.com]]''. 21 January 2002 [http://www.lewrockwell.com/north/north83.html]</ref> when Mises began teaching at Fertig's alma mater. Referring to Mises' visiting professorship at NYU, economist [[Murray Rothbard]] stated that 
:''NYU’s support for Mises was grudging, and only came about because advertising executive and NYU alumnus Lawrence Fertig, an economic journalist and close friend of Mises and [[Henry Hazlitt|Hazlitt]], exerted considerable influence at the university.''<ref>Rothbard, Murray N. ''Ludwig von Mises: Scholar, Creator, Hero''. ''Mises.org''. 1988, 2002. [http://www.mises.org/rothbard/scholarhero.pdf]</ref>

The [[Mises Institute]], founded in 1982 in honor of Ludwig von Mises, credits Fertig as being instrumental in its creation and development.<ref>"About the Mises Institute". ''Mises.org''. [http://www.mises.org/content/about.asp]</ref> The institute offers a Lawrence Fertig memorial prize to the author whose work "best advances economic science in the Austrian tradition."<ref>"Mises Institute Awards". ''Mises.org''. [http://www.mises.org/classroom/awards.asp]</ref>

==Notes==
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[[Category:Economists]]
[[Category:Libertarians]]